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Tinder obviously cares about making matches, but it cares more about the app feeling useful and the matches feeling real — as in, resulting in conversation and, eventually, dates.It tracks when users exchange phone numbers and can pretty much tell which accounts are being used to make real-life connections and which are used to boost the ego of an over-swiper.
You’ll see Tinder, Bumble, Ok Cupid, we all do recycling.Nick Saretzky, director of product at Ok Cupid, told me and Ashley Carman about this practice on the Verge podcast Hypothetically, if you were to swipe on enough thousands of people, you could go through everyone. you’re talking about a line of people and we put the best options up front.It actually means that every time you swipe, the next choice should be a little bit worse of an option.It’s obligated to push your card closer to the top of the pile of the person you Super Liked — because you’re not going to keep spending money on Super Likes if they never work — and guarantee that they see it.This doesn’t mean that you’ll get a match, but it does mean that a person who has a higher “desirability” score will be provided with the very basic information that you exist.
If you get too swipe-happy, you may notice your number of matches goes down, as Tinder serves your profile to fewer other users.