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The remaining positions control the quantity of posts which appear in one's main Stream, but the algorithm controlling what shows has not been disclosed.
Consequently, the reported number of active users on Google grew significantly, but the average time users spent on the site was a small fraction of that on comparable social media services.On October 8, 2018, Google announced it would be ending the consumer version of Google in August 2019, later changing that date to April 2, 2019.The company cited low user engagement and difficulties in "creating and maintaining a successful Google that meets consumers’ expectations", noting that 90% of user sessions on the service lasted less than five seconds.Due to low user engagement and disclosed software design flaws that potentially allowed outside developers access to personal information of its users, Google was the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest-based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.
Google subsequently refocused Google on shared interests, removing features not supporting "an interest-based social experience".