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Before you start writing your PPC ad you need to decide if you are going to use the search display or the network display.The Google search display means all your adverts will appear on Google’s website when users search for a relevant keyword.If you want people to actually click on your ad then you need to give them a good reason to.By having a strong headline that grabs user’s attention, the click will come flowing in.
Keywords are the most crucial factor in any pay per click marketing campaign.
This involves using synonyms of certain words to see if you can find cheaper keywords.
The keywords planner tool will help give you an idea or what people are searching for and how popular the keywords are.
Basically, your ad gets displayed on approved Ad Sense sites in the form of various banner sizes.
If you do pick this path then you won’t necessarily be writing an ad, but designing everything about it.
To help you bring home a bigger pay cheque, we’re taking a look at how to make money with pay per click advertising.