Online dating companies
Since 2011, Spark Networks has been led by a rotating array of chief executives — four over five years.
It was also involved in an ugly legal fight over the letter J in JSwipe, and its share price recently dropped to under a dollar from a high of .92 in May 2013.
Artificial intelligence, by pulling from a variety of places — say, a user’s Goodreads list or Instagram or list of charity donations — could more effectively match people than relying simply on a person’s own profile or questionnaire, he said.
Spark Networks, of course, already offers niche products, but Lisa Mc Lafferty, Spark’s new chief revenue officer and chief marketing officer at Peak6, says its aim is now to “refresh the brand.”“Over the last few rounds of management, the brand got a little lost,” she said.
But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.But, when you slice the pie ever thinner, “you’re also slicing your membership base,” Mr. Amarnath Thombre, chief strategy officer of the Match Group, disagrees.He does not see one approach growing at the expense of the other.Not many people have heard of Spark Networks, but far more are familiar with what it owns: JDate, Christian Mingle and a host of other sites like Silver and Black JDate, especially, would seem to be one of the success stories of online dating. Stories about happily married couples who met on the site.
Most services also encourage members to add photos or videos to their profile.