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Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
Alexa Rank 90 Day Trend Alexa Rank is an estimate of this site's popularity.
Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.
Alexa Rank is an estimate of this site's popularity.
Search Traffic Competitor Average The average search traffic percentage for this site's competitors.
Optimization Opportunities Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.
Organic Share of Voice The percentage of all searches for this keyword that sent traffic to this website Benchmark and track your performance relative to your competitors.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search.